Australian Workstation Manufacturers have undergone a major transformation over the last 12 months under the direction of Nicole Smith of Tin Shed Marketing. My involvement as Art Director involved re-designing a new logo, icon and a comprehensive style guide for all the company collateral which included a website, stationary, brochures, invitations, showroom signage, fleet of vehicles and a broadsheet newspaper. The new logo is inspired by AWM’s craftmanship, with the letters becoming a series of beautiful joins.
(2018)